Dana Al Fardan Composes Official Theme for Doha Jewellery and Watches Exhibition 2023

 Azurite’, an ode to inner strength and balancing emotions, plays as the official musical score during the six-day exhibition

A female force of contemporary Qatari music,


Dana Al Fardan, is the exceptional talent behind the Doha Jewellery and Watches Exhibition (DJWE) 2023 official musical score.

The theme, ‘Azurite’, is taken from Al Fardan’s latest album ‘Indigo,’ which is a study on the power and emotional relevance of gemstones. Azurite is a gem that symbolises inner strength and balancing emotions, and the song itself is composed in blue, to denote depth and hope. 

Having worked in the jewellery industry with her family’s prominent local business, Dana Al Fardan is an inspired choice for the Exhibition’s composer. 

Commenting on the score, Dana Al Fardan said: “It’s a great honour for me to be part of DJWE and offer this beautiful exhibition its first-ever auditory element. I’m very pleased to feature ‘Azurite’ from my latest album, which I composed in a way to express depth and hope. The hypnotizing blue colour of the gemstone symbolizes a meditative space where a person’s reach is just endless.”

Commenting on the collaboration, Sheikha Hessa Al-Thani, Head of Marketing and Planning at Qatar Tourism said: “For the first time in the exhibition’s long-running history, we have brought forward a new element to our campaign, with a musical score that has been created by a local and internationally renowned composer. In addition to her emotionally rich, industry-leading approach to musical composition, her emotionally rich, industry-leading approach to musical composition made her a perfect fit.”

The 19th edition of DJWE is currently underway at the Doha Exhibition and Convention Center (DECC) and will be held until February 25, 2023.  With more than 500 brands showcasing their work, an extensive range of pieces from international and local designers is on display at the exhibition.


Comments

Post a Comment

Popular posts from this blog

Qatar Airways named title sponsor of Royal Challengers Bangalore

Image
 Qatar Airways named title sponsor of Royal Challengers Bangalore The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports. Qatar Airways has been officially named the main principal partner by Royal Challengers Bangalore (RCB) on Sunday. Rajesh Menon, Vice President & Head of RCB, announced it last night at the RCB Unbox event at Chinnaswamy stadium. Muthoot Fincorp sponsored RCB for three years.  RCB has also taken a giant step forward in merging sports and lifestyle with the introduction of RCB Innovation Lab.  It aims to generate insight, ideas, methodologies and products that shape the future of sports in India. At the core of this aim is an aspiration to develop adaptable people and leaders, capable of driving performance improvement and excellence on and off the field.  RCB innovation Lab is based on two principles, to bring sports innovation to as many people and to collaborate wit
Read more

INSPIRATIONAL CHOPRA TO LAUNCH WANDA DIAMOND LEAGUE DEFENCE IN DOHA

Image
 INSPIRATIONAL CHOPRA TO LAUNCH WANDA DIAMOND LEAGUE DEFENCE IN DOHA Chopra is an inspirational figure and has blazed a trail for Indian athletes throughout his career to date. He was the first Indian track and field athlete to set a world record (under-20) when he threw 86.48m to win the 2016 World U20 Championships, which was also the first time an Indian athlete had won a global track and field title. He won javelin gold at the 2018 Asian Games, the first Indian athlete to do so, and made history in Tokyo when he became the country’s first Olympic gold medallist in track and field. The former Commonwealth Games champion (2018), who improved his lifetime best by almost two metres with a throw of 89.94m for second at last year’s BAUHAUS-Galan in Stockholm, was crowned 2022 Wanda Diamond League champion. Due to injury, Chopra unfortunately missed the 2022 Doha Meeting. It was an event that presented spectators with a javelin masterclass as two national records were broken, including th
Read more

Qatar Airways Renews Partnership with Al Sadd Sports Club as Official Jersey Partner in a Multi-Year Year Partnership

Image
  Qatar Airways Renews Partnership with Al Sadd Sports Club as Official Jersey Partner in a Multi-Year Year Partner ship   The award-winning airline teamed up with Qatar’s most successful football club since 2018     DOHA, Qatar – Qatar Airways is delighted to announce the extension of its enduring partnership with Al Sadd Sports Club, the most successful football team in Qatar's history, as the primary jersey partner in a multi-year deal. This renewal reaffirms the shared commitment of both organizations to the advancement of sports and excellence in football. The partnership between Qatar Airways and Al Sadd Sports Club commenced in 2018, and over the years, it has demonstrated its strong foundation, further strengthening the bonds between the two entities. Through this association, Qatar Airways continues to show its dedication to supporting Qatar's sports community and fostering a positive impact on local and global football.   Qatar Airways Group Chief Exec
Read more