How many subscribers do you have?
How many subscribers do you have? It’s a question I get asked often when people find out where I work. Everyone wants to know. My friends (Answer: A lot). My landlord (Answer: Enough to pay rent). Uncles on WhatsApp groups (No answer because family whatsapp group is muted for one year). I can’t help but think what a shift it has been. Nearly a year back, around the time , the response to the same question was met with a mix of confusion, sympathy, polite smiles and some mild cheek-pinching. A What a shift. Movies on Netflix. Music on Spotify. Storage on iCloud. Deliveries from Amazon Prime. The more I think about it, everything starts to look like a subscription. My house help runs a version of a subscription service. So does my cook. Even my rented apartment is essentially a subscription. Subscriptions have been around forever. Subscriptions are coming up everywhere. Our story today is about the ones that have hopped on the bandwagon last, but sho
