Qatar showcases 2022 FIFA World Cup in Moscow
Football fans in Russia attending the 2018 FIFA World Cup
are getting a taste of what’s to come in four years’ time after Qatar unveiled
a host of activations in Moscow and Saint Petersburg.
The flagship installation, Majlis Qatar, was officially
opened on Saturday 7 July by H.E. Hassan Al Thawadi, Secretary General of the
Supreme Committee for Delivery & Legacy (SC), the organisation responsible
for delivering the infrastructure required for the 2022 FIFA World Cup™. The
opening ceremony was attended by hundreds of senior Qatari stakeholders,
footballing partners and media representatives.
The three-tiered pop-up installation is located in the
centre of Moscow’s famous Gorky Park. It’s free to attend and will host the
general public, VIPs and media during its nine-day run.
During the launch, Al Thawadi said Qatar was excited at the
prospect of football fans switching their attention from Russia to Qatar, and
the prospect of the first FIFA World Cup™ in the Arab world.
“Our activations in Moscow and Saint Petersburg are shining
a light on the kind of tournament we will host in 2022 – one that welcomes
everyone, is family-friendly and provides an exceptional experience for fans,
players and officials thanks to its compact nature,” said Al Thawadi.
“Excitement is already building in Qatar as we get ever
closer to hosting the biggest event in our country and region’s history – and
we want to share that excitement with fans in Russia, show them the very best
of Arab hospitality and encourage them to attend our tournament in four years’
time.”
Majlis Qatar resembles a Bayt Al Sha’ar, a traditional tent
common throughout the Gulf region and which serves as the inspiration for the
60,000-seat 2022 FIFA World Cup™ venue Al Bayt Stadium – Al Khor City.
In addition to Majlis Qatar, the SC and numerous Qatari
stakeholders are hosting Qatar Elements – the world’s first floating multimedia
museum. Located on the Moskva River, near Gorky Park, visitors will be invited
to travel to Qatar through an immersive multimedia show, where informational
graphics on Qatar’s hosting plans will be projected on to walls, appearing to
flow down into the river’s water.
A series of innovative portals have also been placed across
Doha, Moscow and Saint Petersburg, and will allow fans to interact between the
cities via live broadcasts. The Qatar-based portals are located in Hamad
International Airport, the popular Souq Waqif market and Ali Bin Hamad Al
Attiyah Arena, where the SC is hosting Qatar Fan Zone.
Furthermore, Moscow’s famous GUM department store will also
play host to a football exhibition showcasing FIFA World Cup™ memorabilia and
exhibits from Qatari stakeholders, including Qatar Museums and the Sheikh
Faisal Museum. This is in addition to two stunning oryx statues, which were
painted by a Qatari and Russian artist.
The Qatari stakeholders contributing to the success of
Majlis Qatar include the Ministry of Culture and Sports, Qatar Tourism
Authority, Qatar Airways, Qatar Museums, Qatar Foundation, Katara, Souq Waqif,
Doha Film Institute, Qatar Football Association, Qatar Olympic Committee,
Aspire, Al Shaqab, beIN SPORTS, Al Kass, Ooredoo and the International Centre
for Sports Security.
Majlis Qatar resembles a Bayt Al Sha’ar, a traditional tent
common throughout the Gulf region and which serves as the inspiration for the
60,000-seat 2022 FIFA World Cup™ venue Al Bayt Stadium – Al Khor City.
In addition to Majlis Qatar, the SC and numerous Qatari
stakeholders are hosting Qatar Elements – the world’s first floating multimedia
museum. Located on the Moskva River, near Gorky Park, visitors will be invited
to travel to Qatar through an immersive multimedia show, where informational
graphics on Qatar’s hosting plans will be projected on to walls, appearing to
flow down into the river’s water.
A series of innovative portals have also been placed across
Doha, Moscow and Saint Petersburg, and will allow fans to interact between the
cities via live broadcasts. The Qatar-based portals are located in Hamad
International Airport, the popular Souq Waqif market and Ali Bin Hamad Al
Attiyah Arena, where the SC is hosting Qatar Fan Zone.
Furthermore, Moscow’s famous GUM department store will also
play host to a football exhibition showcasing FIFA World Cup™ memorabilia and
exhibits from Qatari stakeholders, including Qatar Museums and the Sheikh
Faisal Museum. This is in addition to two stunning oryx statues, which were
painted by a Qatari and Russian artist.
The Qatari stakeholders contributing to the success of
Majlis Qatar include the Ministry of Culture and Sports, Qatar Tourism
Authority, Qatar Airways, Qatar Museums, Qatar Foundation, Katara, Souq Waqif,
Doha Film Institute, Qatar Football Association, Qatar Olympic Committee,
Aspire, Al Shaqab, beIN SPORTS, Al Kass, Ooredoo and the International Centre
for Sports Security.